As one of the leading multinational e-commerce platforms, this company has achieved remarkable success in the competitive world of online retail. Founded in Singapore in 2015, this company quickly expanded its operations globally, becoming the largest e-commerce platform in Southeast Asia with an extensive presence in East Asia and Latin America. With a model combining C2C and B2C services, this company serves millions of monthly visitors and provides a platform for individuals and businesses to engage in online buying and selling.
To support their operations in Taiwan, this company operates two distribution centers located in Taoyuan and Chiayi. Additionally, this company has expanded its reach by opening over 1,300 physical stores across Taiwan, offering a unique "store-to-store" parcel service.
Despite its success, the company faced challenges related to their delivery operations. Customers began expressing dissatisfaction with the increasing delay in receiving their parcels, resulting in a slower delivery lead time compared to previous experiences. The company took this feedback seriously and started identifying the root causes of the issue. Through feedback from customers, operators, and store clerks, two key pain points emerged: the slow speed of receiving goods and poor logistics box management.
