How an FMCG Giant Slashed Receiving Time by 87% Using CipherLab RS38 OCR Technology

Receiving Process

As a world-renowned FMCG leader with a global portfolio spanning hygiene, beauty, and chemical products, the company operates one of its most critical production facilities in Thailand, serving as a strategic manufacturing hub for the Asia-Pacific region and generating more than USD 430 million in 2024. Despite its industrial leadership, one major operational bottleneck persisted: the daily receiving and processing of liquid gas tanks used in chemical production still relied heavily on manual workflows.

For years, operators were required to manually record lot numbers from metal identification plates located across multiple receiving stations throughout the expansive yard. This traditional process was both labor-intensive and time-consuming, requiring approximately 80 seconds to capture a single plate number. Due to the significant distance between workstations, one operator could not efficiently oversee multiple stations, resulting in increased labor costs and fragmented operations. In addition, handwritten records had to be manually re-entered into backend systems at the end of each day, creating duplicate workloads and introducing frequent human errors. These inefficiencies were further intensified by Thailand’s harsh tropical climate, where prolonged outdoor manual data entry became physically demanding for workers.

Recognizing the urgent need for a faster, more accurate, and more scalable workflow, the company sought a digital transformation solution capable of meeting its global operational standards. The breakthrough came with the deployment of the CipherLab RS38 Touch Mobile Computer integrated with Pic ‘n Fill OCR technology.

With the RS38 and Pic ‘n Fill OCR solution, the company was able to implement a no-code deployment approach, eliminating the need to spend additional time and resources searching for third-party tools or developing customized applications. The solution was easy to deploy, simple to use, and could be rapidly integrated into the company’s existing systems, significantly accelerating implementation time and operational adoption.

The transition to automated mobile OCR-based data capture enabled operators to instantly capture lot numbers directly from the metal plates, fundamentally transforming the receiving process. As a result, the average processing time per plate was reduced from 80 seconds to just 10 seconds — an impressive 87.5% improvement in operational efficiency. The automated workflow also minimized manual transcription errors while enabling real-time digital data collection directly in the field.

Designed specifically for demanding industrial environments, the CipherLab RS38 delivered exceptional performance under extreme outdoor conditions. Its 630-nit high-brightness display ensured excellent visibility under direct sunlight, while its IP65 and IP68 rugged protection ratings provided reliable resistance against dust, rain, and harsh environmental conditions.

The decision to standardize on CipherLab solutions was built on years of proven operational success and trust. Prior to this deployment, the company had already successfully implemented the CipherLab RK25 for Quality Control operations, as well as the RS36 and RS38 series for warehouse inbound and outbound management. These successful deployments reinforced management’s confidence in CipherLab’s industrial-grade durability, long-term reliability, and responsive technical support. Combined with CipherLab’s agile service and fast implementation support, adopting the RS38 with Pic ‘n Fill OCR became the logical next step in the company’s digital transformation journey.

By combining advanced Edge AI-powered OCR technology with rugged mobile computing, the company successfully eliminated a long-standing operational bottleneck, improved workforce productivity, and established a new benchmark for smart digital transformation within the FMCG manufacturing industry.