Revolutionizing Checkout Efficiency with CipherLab' s RS36 and Pic' n Fill Solutions in Travel Retail

Founded in Taiwan, this retailer is a leading player in the travel retail industry, with operations in airports and city centers. It offers a wide range of luxury goods catering to travelers, including electronics, fashion, and cosmetics. Renowned for its commitment to high-quality products and exceptional customer service, the company has successfully expanded its international presence, solidifying its reputation in global markets.

Operational Challenges Slowing Customer Service

Like many businesses in the travel retail industry, the retailer encountered several operational difficulties that slowed down service and negatively impacted customer satisfaction. One significant issue was the manual entry of customer information. Store clerks had to manually input passport numbers, dates of birth, and other details into the POS system. This process was tedious and prone to errors, as it also involved checking purchase limits to ensure customers didn't exceed duty-free allowances. Clerks had to verify purchase limitations and enter departure information into the system before completing transactions, making the checkout process cumbersome and inefficient.

These manual procedures led to long wait times for customers. The need to input and verify details often caused queues to build up, frustrating shoppers and detracting from their overall experience. During peak times, these delays became even more pronounced, resulting in bottlenecks that slowed service across the store. The combination of manual data entry and growing customer numbers meant store staff struggled to keep up with demand, further exacerbating the issue and resulting in a decline in service speed.

Improving Checkout with CipherLab' s RS36 and OCR Technology

To tackle these challenges, the retailer implemented CipherLab' s RS36 touch mobile computer, a highly efficient mobile solution designed for retail environments. Equipped with a powerful processor, Wi-Fi 6 capabilities, high-resolution camera, OCR technology, and a rugged design with IP65/ IP68 ratings, the RS36 proved ideal for streamlining operations in such a fast-paced setting.

The retailer optimized its workflow by utilizing the RS36 and integrating it with the Pic' n Fill™ OCR solution. Instead of manual data entry, an additional clerk was tasked with pre-filling customer details using the RS36. The Pic ‘n Fill OCR allowed for quick and accurate capturing text data from customer passports, eliminating the need for manual entry. This system seamlessly fed customer information into the system, speeding up the process.

In addition, the app used in conjunction with the RS36 connected directly to Customs' API, automatically verifying each customer' s purchase allowance limitations. This step ensured compliance with duty-free regulations while preventing overbuying, further simplifying the transaction process. After verification, the clerk printed a QR code using a portable printer. At the checkout counter, this QR code was scanned into the POS system, transferring all the pre-verified customer data instantly. This eliminated the need for further manual input at the checkout and allowed transactions to be completed rapidly.


Enhanced Retail Efficiency and Customer Experience

The introduction of CipherLab' s RS36 handheld terminal and Pic' n Fill OCR solution delivered remarkable improvements to the retailer' s operations. By automating customer data entry and verification, wait times at checkout were significantly reduced. Customers no longer experienced the frustration of long queues, as transactions were completed much faster.

This streamlined process also enhanced the overall shopping experience, as delays and manual procedures were minimized. Customers enjoyed a smoother, more efficient transaction process, contributing to greater satisfaction. Furthermore, the elimination of manual data entry and the automation of purchase verification improved the retailer' s operational efficiency. The staff could focus on providing better service, while errors and delays were greatly reduced.

Ultimately, the integration of CipherLab' s RS36 solution revolutionized the retailer' s checkout workflows, boosting both customer satisfaction and staff productivity while maintaining strict compliance with travel retail regulations.